SEOUL, June 11 (AJP) - Chinese electronics giant Xiaomi will open its first offline retail store in South Korea later this month, the company said on Wednesday.
Branded as the “Mi Store,” the retail space will be located on the second floor of the IFC Mall in Yeouido, Seoul. The store is designed to be more than a traditional retail outlet, offering product experience zones and on-site customer support services.
The move signals Xiaomi’s broader ambitions in the South Korean market, where it has steadily expanded its presence since formally establishing a local subsidiary earlier this year. The company has also worked to shorten the time lag between its global product rollouts and local launches.
“Xiaomi continues to focus on extending technological innovation into everyday experiences,” said Johnny Wu, chief executive of Xiaomi Korea, in a statement. “We hope Korean consumers will gain a more intuitive feel for Xiaomi’s smart ecosystem and strengthen their relationship with the brand.”
In conjunction with the store opening, Xiaomi is also showcasing its latest range of products — including smartphones, tablets, smartwatches, televisions, robotic vacuum cleaners and other IoT devices — at the Smart Tech Korea 2025 exhibition, which runs through June 13 at COEX in Seoul.
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