SEOUL, June 12 (AJP) - Snap Inc., the parent company of Snapchat, is making a renewed bet on hardware with the announcement of a next-generation pair of augmented reality smart glasses, known simply as “Specs.”
Set to launch in 2026, the new device represents a shift in strategy for the social media company, which has previously released AR glasses under the “Spectacles” brand, primarily targeting developers and creators.
This latest iteration, however, is designed for everyday consumers — with a focus on seamless integration of augmented reality into daily life.
Smaller, lighter, and more interactive than their predecessors, the Specs will project digital content directly into the user’s field of view through transparent lenses, blending immersive overlays with the real world in real time.
Unlike earlier versions, the upcoming Specs will run on Snap’s proprietary Snap OS and offer advanced AI features. In a notable expansion of its platform, Snap said developers will be able to build applications using both OpenAI’s GPT models and Google’s Gemini AI, enabling a broader range of capabilities — from conversational assistants to immersive AR games.
Snap has not disclosed a final retail price or specific release date. However, it confirmed the consumer launch will build on its 2024 developer edition, which was made available via a $99-per-month leasing program over 12 months.
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