SEOUL, July 04 (AJP) - Hyundai Steel has signed a Strategic Framework Agreement (SFA) with Amazon Web Services (AWS) to drive digital transformation and expand its presence as a global digital steelmaker. The agreement was formalized on July 1 (local time) at AWS headquarters in Seattle, inside The Spheres.
The two companies plan to cooperate in two main areas: introducing AWS’s cloud infrastructure to Hyundai Steel’s domestic production sites to accelerate digital transformation, and exploring the application of Hyundai Steel’s low-carbon steel products in AWS’s global data center construction projects.
The signing ceremony was attended by key executives from both companies, including Martyn Mallick, Vice President of Corporate Business at AWS; Kerry Person, Vice President of AWS Data Centers; Kim Hu‑gon, Executive Director in charge of steel supply at Hyundai Steel, and Kim Seung‑hoe, Head of Hyundai Steel’s DX Strategy Division.
Ozgur Tohumcu, AWS’s Head of Automotive and Manufacturing, emphasized the shared vision of the partnership, saying: “AWS and Hyundai Steel share a mutual commitment to innovation for both customers and the broader industry. We are proud to partner with Hyundai Steel on its journey to accelerate digital transformation through cloud and AI technologies.”
As part of the agreement, Hyundai Steel is exploring plans to migrate its production management systems and data analytics operations to AWS Cloud. This transition would enable the company to build an AI-powered, real-time data integration and analysis environment across its domestic manufacturing facilities.
In addition, Hyundai Steel sees the collaboration as a key opportunity to supply its low-carbon steel products to AWS’s ongoing global data center projects, particularly in the Asia-Pacific region. The move aligns with Hyundai Steel’s efforts to expand its footprint in the eco-friendly construction materials market.
“This agreement marks a significant starting point to maximize synergy between the two companies,” said Kim Seung-hoe, Head of DX Strategy at Hyundai Steel. “It’s especially meaningful as it supports Hyundai Steel’s push to pioneer the global low-carbon steel market and strengthen its digital competitiveness. Through this partnership with AWS, we aim to propose a new vision for the steel industry.”
In recent months, AWS has been deepening its footprint in Korea through strategic partnerships across key sectors. It established a generative AI launch center with LG CNS, began co-developing sovereign cloud services with LG U+, and partnered with Samsung on AI-powered telecom solutions. AWS is also building a hyperscale AI data center in Ulsan with SK Group. Now, Hyundai Steel joins this broader wave—bringing advanced manufacturing and low-carbon steel into AWS’s infrastructure.
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