The vehicle, called the “Concept Three,” debuted at the IAA Mobility 2025 show in Munich, Europe’s largest auto fair. It marks Hyundai’s entry into the compact electric market, following the rollout of mid-size and large EVs in the Ioniq series.
The new concept features a streamlined, aerodynamic body highlighted by a lemon-colored ducktail spoiler designed to optimize airflow. Hyundai said the vehicle reflects its design philosophy of using the natural elasticity of metallic materials to create fluid, dynamic forms.
Inside, the car introduces a dashboard widget that extends toward the steering wheel when the engine is activated, placing key controls within easy reach. It also incorporates “Mr. Pix,” a digital character that adapts its form across the cabin’s displays.
Europe was chosen for the debut, the company said, because of its rapid adoption of electric vehicles and continued consumer demand for compact hatchbacks.
reporter
Kim Dong-young
davekim0807@ajupress.com
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