SK On, a major player in the global electric vehicle (EV) battery market, has created a new European sales division and appointed Thomas Eller as its head.
The appointment of Eller, who has nearly two decades of experience at Continental and a history of working with top-tier automakers like BMW and Mercedes-Benz, signals SK On's intent to strengthen its presence in the critical European market.
The company's strategy involves creating a "customized cooperation system" to provide more efficient, localized support to its European clients. This new approach aims to streamline communication and enhance responsiveness.
SK On currently operates three battery production plants in Hungary, a key manufacturing hub in Europe. The new division's primary goal is to increase orders to improve the utilization and profitability of these facilities.
This move mirrors SK On's earlier strategy in North America, where it appointed Rob Schnell as its regional head in February to strengthen sales capabilities and manage relationships with major clients such as Ford, GM, and Stellantis.
The appointment of Eller is part of a broader, company-wide initiative to fortify its global sales network and respond more effectively to local market demands.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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