Bithumb partners with Trump-backed blockchain company

By Seon Jae-kwan Posted : September 23, 2025, 10:42 Updated : September 23, 2025, 10:42
Bithumb CEO Lee Jae-won and WLF co-founder Eric Trump at the Bitcoin Asia 2025 Conference in Hong Kong.
Bithumb CEO Lee Jae-won and World Liberty Financial co-founder Eric Trump at the Bitcoin Asia 2025 conference in Hong Kong. Courtesy of Bithumb


SEOUL, September 23 (AJP) - South Korea’s leading cryptocurrency exchange, Bithumb, has entered into a strategic partnership with World Liberty Financial, a blockchain finance company co-founded by Donald Trump Jr. and his brother Eric Trump.

The agreement, announced Monday at Bithumb Financial Tower in Seoul, was formalized through a memorandum of understanding signed by Bithumb’s Chief Executive, Lee Jae-won, and Jack Forkman, a co-founder of World Liberty Financial. Company officials said the partnership would explore new business opportunities and aim to bolster investor confidence worldwide.

World Liberty Financial, established earlier this year with the Trump brothers as high-profile co-founders, promotes itself as a digital finance platform built around its governance token, WLFI, which is listed on major exchanges including Bithumb and Binance.

The venture has drawn attention both for its technological ambitions and for its ties to the Trump family, whose political prominence has added a degree of visibility — and scrutiny — to the project.

“This collaboration with World Liberty Financial marks a significant milestone in enhancing Bithumb’s global competitiveness,” Lee said in a statement. “We will continue to strengthen our strategic network.”

* This article, published by Economic Daily, was translated by AI and edited by AJP.

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