SEOUL, October 23 (AJP) - LG Electronics said Thursday that it has joined SDVerse, a global automotive software marketplace established by General Motors, Magna, and Wipro — a move that underscores the South Korean company’s growing ambitions in vehicle software.
Billed as the industry’s first open marketplace for automotive software, SDVerse brings together automakers, Tier 1 suppliers, and developers to accelerate software innovation across the mobility sector. The platform allows buyers to compare software offerings and verify quality standards, while giving sellers access to leading car manufacturers and suppliers.
Through its participation, LG aims to expand its presence in the software-defined vehicle (SDV) ecosystem. The company plans to introduce a range of mobility software products on SDVerse, including its proprietary LG αWare platform.
LG has already positioned itself as a key technology partner for global automakers, offering in-cabin sensing systems, telematics solutions, and its webOS content platform — technologies that enhance driver safety, connectivity, and entertainment.
At the IAA Mobility 2025 exhibition in Munich last September, LG showcased its webOS-based in-vehicle platform, emphasizing its vision to transform cars into “living spaces on wheels.”
“By providing proven automotive software solutions, we aim to accelerate innovation for our clients and partners,” said Eun Seok-hyun, president of LG’s mobility business division. “This collaboration will strengthen our competitiveness and contribute to a more dynamic automotive software ecosystem.”
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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