![Mnet Plus [Photo: CJ ENM]](https://image.ajunews.com/content/image/2025/10/28/20251028103443121441.png)
SEOUL, October 28 (AJP) - CJ ENM, one of South Korea’s largest entertainment companies, is betting that K-pop’s next wave of global expansion will happen not just on stage, but on screens.
The company announced plans to turn its digital platform Mnet Plus into a global “fanteractive” hub — blending content, fandom, and commerce for the hyper-connected generations of Gen Z and Alpha.
At a Culture TALK event in Seoul, Tuesday, CJ ENM said Mnet Plus had surpassed 40 million cumulative subscribers within three years of its launch. The platform now boasts up to 20 million monthly active users and 7.6 million daily users, with international audiences making up about 80 percent of its traffic.
The company said much of that growth is being driven by younger fans who consume, create, and share K-pop content across borders and languages.
![Kim Ji-won, Head of Mnet Plus, speaks at the event [Photo: CJ ENM]](https://image.ajunews.com/content/image/2025/10/28/20251028103523811798.jpg)
Company officials said the platform’s strength lies in its interactive features. Users can vote for their favorite artists, participate in fan support campaigns, join live streams, and chat in real time. During the finale of Boys Planet 2, Mnet Plus recorded a staggering 70,000 votes per second and more than 130 million cumulative views.
“Our goal is to create an ‘experience platform’ where fans can engage and immerse themselves beyond just watching,” said Kim Ji-won, head of Mnet Plus.
CJ ENM plans to broaden Mnet Plus’s lineup of original K-pop content and expand its global streaming infrastructure. The company will introduce an ad-supported free viewing model alongside premium paid tiers designed to deepen fan experiences and connect audiences with artists and brands.
Chae Woo-jin, head of the Entertainment Culture Research Institute, said, “The future of K-pop depends on what kind of value and experiences these platforms can offer. They must widen the cultural reach of K-pop for fans worldwide.”
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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