SEOUL, October 16 (AJP) - South Korea's CJ ENM and Warner Bros. Discovery announced a strategic partnership aimed at strengthening the global presence of Korean entertainment, Thursday, underscoring the growing influence of K-content on international audiences.
Under the agreement, the two companies will jointly plan and produce original Korean programming while expanding distribution through Warner Bros. Discovery’s global platforms.
The collaboration includes the launch of a dedicated TVING brand section on HBO Max in 17 Asia-Pacific regions, marking TVING’s first entry into the overseas streaming market.
The rollout will begin with select content in November, followed by a full launch early next year. The section will feature TVING’s most popular dramas and variety shows, designed to attract both existing fans of Korean entertainment and new audiences across the region.
“This partnership aligns perfectly with HBO Max’s strategy to showcase unique premium content,” JB Perrette, president and CEO of global streaming and games at Warner Bros. Discovery, said in a press release. “We are excited to work with CJ ENM, a leader in the K-content genre.”
The two companies also plan to co-invest in global production projects, which will be distributed internationally through HBO Max.
Lee Mi-kyung, vice chair of CJ Group, said the collaboration would “further elevate the global standing of K-content,” while David Zaslav, CEO of Warner Bros. Discovery, described it as “a milestone in bringing locally inspired stories to worldwide audiences.”
Yoon Sang-hyun, CEO of CJ ENM, said the company would continue to expand its strategic partnerships in key global markets to ensure the sustainable growth of Korean culture.
* This article, published by Aju Business Daily, was translated by AI and edited by AJP.
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