SEOUL, February 13 (AJP) - CJ Olive Young has launched a pop-up store dedicated to its new wellness curation platform at its flagship location in Seongsu-dong, a district that has cemented its status as Seoul’s primary retail testbed.
The country’s top beauty and health retailer announced on Friday that it opened the "New Wellness Lounge" on the first floor of "Olive Young N Seongsu." The pop-up, which runs until March 9, is designed to introduce the lifestyle concepts proposed by its newly launched content platform, "Olive Better."
The launch comes as Seongsu-dong continues to serve as a barometer for consumer trends in South Korea, with major retailers increasingly utilizing the district to pilot new branding strategies and engage with trend-conscious demographics.
The "New Wellness Lounge" focuses on three core themes: "Eat Well," "Fit Well," and "Relax Well." Visitors can experience a curated wellness routine that includes healthy snacks, stretching guides, and aromatherapy zones. The space also features interactive elements such as a "check-in" event linked to social media, offering visitors a hands-on experience of the company's wellness proposition.
"The lounge is meaningful as a space created together by Olive Young N Seongsu, a trend hub, and Olive Better, a wellness curation platform," an Olive Young official said. "We will continue to plan various contents to help customers discover their own wellness routines."
In parallel with the Seongsu pop-up, CJ Olive Young is operating an "Olive Better Lucky Board" event near Hongik University Station in western Seoul until Feb. 18, offering gift cards and promotional products to engage a wider audience.
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