SEOUL, November 26 (AJP) — South Korea’s trade agency is hosting a large-scale sourcing fair in Seoul this week to boost global opportunities for K-beauty and K-food exporters.
The Korea International Trade Association (KITA) opened the 2025 Korea Grand Sourcing Fair (KGSF 2025) on Tuesday at COEX, bringing together promising Korean exporters and major global buyers. First launched in 2009, the annual event has become a key platform for connecting domestic suppliers with international retailers.
This year’s edition has drawn more than 150 overseas buyers from over 30 countries alongside over 850 Korean companies, aiming to secure new business partnerships.
Riding the global wave of Korean culture, K-beauty and K-food companies account for about 70 percent of all participants, many of whom are seeking collaboration with major international retailers such as Walmart in the United States, Marui in Japan, Miniso in China, Malaysia’s Prema group, and Thailand’s Central Department Store.
KITA expects more than 2,200 export consultations to take place over the two-day event.
Visitors takes part in a business consultation at COEX in Seoul’s Gangnam District on Nov. 26, 2025. AJP
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