SEOUL, December 04 (AJP) - South Korean skincare brand O’ngredients is gaining momentum both domestically and overseas, backed by strong sales of its skin-barrier products and rising visibility on global e-commerce platforms.
According to industry data, O’ngredients’ Skin Barrier Calming Lotion has surpassed cumulative sales of 3 million units in South Korea as of July 2025 and ranked first overall on CJ Olive Young’s online store in December 2024. The product has been one of the brand’s key drivers in the domestic market.
Overseas, the brand is beginning to show early signs of traction. On Amazon US, the Skin Barrier Calming Lotion (220 milliliters) recorded sales of about 3,600 units as of November 2025, while its Skin Barrier Glow Mist entered the top 100 rankings in the lotion and face mist category within one month of its launch, according to company data.
The growing international interest coincides with O’ngredients’ broader export expansion. Parent company Power Player said its founder and chief executive Kim Yu-jae recently received South Korea’s “2025 Venture Entrepreneur of the Year” award, alongside the government-backed “$5 million Export Tower,” which recognizes companies that achieve significant export milestones.
The brand’s performance reflects a broader trend of K-beauty labels moving beyond trend-led marketing toward products centered on skin-barrier care and sensitive-skin solutions — a segment that is increasingly resonating with overseas consumers.
O’ngredients has also expanded its offline presence, entering Costco Korea and extending distribution across major Japanese retail chains, including drugstores and specialty beauty outlets, as part of its push to strengthen its foothold in Asia.
While global sales remain at an early stage compared with its domestic footprint, company data show the combination of strong repeat demand at home and improving overseas sell-through suggests the brand is positioning itself as part of the next wave of export-driven K-beauty growth.
reporter
Candice Kim
candicekim1121@ajupress.com
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