SEOUL, January 06 (AJP) - Samsung Electronics is highlighting how artificial intelligence is being integrated into everyday life at CES 2026 through a collaboration with six-member K-pop group RIIZE.
RIIZE attended a series of events held by Samsung during the show, including its flagship “The First Look” program, as global brand ambassadors, experiencing new products and services and sharing the experience with global audiences.
The group has previously worked with Samsung across multiple campaigns, including music videos for its first full album Odyssey, advertisements for the Galaxy Watch8, SmartThings social content and a Samsung Health global music project.
All six members also attended Samsung’s “The First Look 2026” press conference on Jan. 4 (local time), where they were introduced to the company’s vision and new products.
During the exhibition, the members selected Samsung products based on their personal interests and created short-form social media content introducing them. Member Sungchan chose Samsung’s 130-inch Micro RGB TV — billed by the company as the world’s first — and appeared in a video with fellow member Wonbin watching a football match on the screen.
The video highlights Samsung’s “AI Soccer Mode,” which analyzes scenes in real time and automatically optimizes picture and sound quality, according to the company.
Content featuring RIIZE will be released sequentially from Jan. 5 (local time) on Samsung’s YouTube channel and the group’s official social media platforms.
Samsung is also operating a standalone exhibition space from Jan. 4 to 7, where visitors can experience AI-powered sound through products such as the “Music Studio 5” speaker and “The Freestyle+” portable projector, using RIIZE tracks including “Boom Boom Bass” and “Fly Up.”
The Music Studio 5 speaker features an art-inspired design, while the Freestyle+ projector offers upgraded image-correction functions such as “3D Auto Keystone,” which optimizes display even on non-flat surfaces like curtains or corners.
“Through our collaboration with K-pop artist RIIZE, we wanted young people around the world to experience and connect with Samsung’s AI technology,” Park Jung-mi, vice president and head of the Global Brand Center at Samsung Electronics’ Global Marketing Office, said. “We hope visitors will experience Samsung’s AI vision through ‘The First Look.’”
RIIZE said, “After experiencing Samsung’s AI technology firsthand at ‘The First Look,’ we found it very easy and convenient to use. As K-pop artists, we are glad to share Samsung’s vision of ‘AI in everyday life.’”
reporter
Candice Kim
candicekim1121@ajupress.com
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