The company said it created the font as part of a project under its slogan, “From start to finish, writing every moment,” aimed at extending its brand experience beyond technology into everyday life.
Autonomous A2Z said it views the typeface not as a simple design element but as a “visual language spoken by the brand,” and refined it for natural use across different content environments.
A2Z Font is a gothic-style typeface marked by an asymmetrical balance created by curves and diagonals. The soft curves are meant to convey the flexibility of an autonomous driving experience moving smoothly through city streets, while the restrained diagonals are intended to express the company’s pride in steadily advancing, precise technology and a clear direction toward the future.
The company said it also treated letter spacing and margins as part of the design to improve readability. By avoiding excessive density and leaving space, it said, the structure reflects values of possibility that can accommodate change and expansion, while conveying visual stability and trust and a brand stance of technology blending naturally into daily life.
A2Z Font was produced in nine weights for use in both headlines and body text: seven for body copy and two for titles. It supports 2,780 basic Korean characters and 94 English letters and numerals.
The font is released under the Open Font License, allowing both individuals and companies to use it commercially. Autonomous A2Z said the approach aligns with its view that autonomous driving technology should be easy for more people to experience in everyday life. The font is available for download on the company’s website and the font platform Noonnu, and the company said it plans to expand distribution channels.
CEO Han Ji Hyeong said, “A2Z Font refines into a visual language Autonomous A2Z’s thinking and attitude of seeking balance between people and the environment, rather than putting technology at the center.” He added, “We will continue to expand the brand experience in various ways.”
* This article has been translated by AI.
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