Immersive media art exhibition venue Arte Museum will open a moon rabbit-themed “Moon Rabbit Special Exhibition” starting Feb. 13. The limited-season event weaves the story of Dara (DARA), a moon rabbit character, into the museum’s signature media art works. Major exhibition areas at all locations — including Jeju, Yeosu, Gangneung and Busan — will be redesigned to match the moon rabbit narrative.
This season’s featured character, Dara, is described as being born from people’s affectionate calls, with a backstory that its ears grew longer to better hear people’s wishes. To mark the event, Arte Museum will install large Dara-themed sculptures at the entrance, in the lobby and throughout key exhibition zones.
In the “STAR” work, carrot-shaped lighting will be added to represent “stars the moon rabbit eats,” bringing a warmer tone to the piece. In “FLOWER,” visitors can see Dara playing with butterflies, and other major works, including “JUNGLE,” will be updated with special moon rabbit-themed versions. Visitors can interact with Dara throughout the venue and take photos at seasonal photo zones available only during this event.
To celebrate the season opening, Arte Museum will also run participation events with prizes. A membership event for visitors will award prizes by drawing, including premium hotel stay vouchers and department store gift certificates. Additional events will be held on Arte Museum’s social media channels and on-site, with prizes ranging from department store gift certificates to Arte Museum limited-edition goods and gifticons for participants who leave comments, write wishes or share verification photos.
The “Moon Rabbit Special Exhibition” will run at all locations through June, the museum said.
Lee Sang Jin, Arte Museum’s vice president and creative director, said the special exhibition is a seasonal limited project that “adds the narrative of the moon rabbit ‘Dara’ on top of the visual beauty of Arte Museum works, newly varying the emotions and atmosphere of the space.” He added, “I hope visitors will discover and follow traces of the moon rabbit throughout the space and take time to reflect on their own precious wishes.”
More information on the exhibition and events is available on Arte Museum’s official website.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.