The National Museum of Korea said Wednesday it will light the museum’s exterior walls in pink as part of a global project in collaboration with K-pop group Blackpink.
The collaboration, titled “National Museum of Korea X Blackpink,” will begin at 2 p.m. on Feb. 27 to coincide with the release of Blackpink’s new album and will run through March 8, for a total of 10 days.
The outdoor lighting event will illuminate the museum’s Open Plaza and other exterior areas in pink, the group’s signature color. It will be open for anyone visiting the museum to view.
Inside the museum, a listening zone will be set up in the “Path of History” area starting at 2 p.m. on Feb. 27, allowing visitors to hear music from the new album released at that time.
The museum will also offer an audio docent program in which Blackpink introduce eight museum artifacts. The members took part in recording the audio, and visitors can access Korean and English versions by scanning QR codes at the exhibits. Jisoo and Jennie recorded in Korean, Rosé in English, and Lisa in Thai. The Thai audio guide will be released in March. Limited-quantity postcards featuring the artifacts and member photos will also be given out on a first-come, first-served basis.
The museum said it expects Blackpink’s global recognition, backed by a fandom of about 100 million, to help introduce South Korea’s cultural heritage to international visitors.
Director Yu Hong Jun said the collaboration is an effort to present the cultural heritage the museum has protected “in today’s language” so more people will visit and experience culture. He said the museum will continue to pursue collaborations to expand the possibilities of a “K-museum” as an open museum that communicates through culture across generations and borders.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.