The publishing industry is rolling out promotions and curated recommendations for the Lunar New Year holiday.
Kyobo Book Centre said Sunday it has launched a Lunar New Year seasonal promotion featuring a curated selection of so-called “brick books” for immersive holiday reading, along with an e-book event.
The campaign, titled “Perfect Rest With Books,” spans multiple reading themes. A key feature is “Challenge: Finish a Brick Book,” a promotion focused on long, dense works of 400 pages or more. Running through March 12, it encourages readers to complete lengthy novels and major works during the period that includes the holiday.
Titles highlighted include “Sapiens (Brick Edition)” in the 400-plus-page category, “Cosmos” in the 700-plus-page category, and “Lee Yun-gi’s Greek and Roman Mythology” in the 1,000-plus-page category. Kyobo said the list is meant to help readers tackle books they might not normally attempt.
Kyobo is also running an e-book promotion through Feb. 24 to reflect demand for digital reading. Marking the 2026 Year of the Horse, the “2026 Horse! Horse! Horse! Year” event introduces e-books through nine themed “good-wishes” shelves recommended by its merchandisers, including “Words of Greeting” and “Words of Good Fortune.”
KT Millie’s Library recommended a range of content across genres, from Millie Originals to film-based novels, webtoons, web novels and docent books.
Its picks include Millie Originals such as “Jokes From an Old World” by Lee Da-hye, the SF novel “Pieces of Light” by Yeon Yeoreum, and the reincarnation fantasy “Not Dead, Just Paused” by Lee Jae-moon. It also recommended film-based titles including “Pavane for a Dead Princess.”
Other suggestions include “Bullshit Jobs,” recommended by professor Kim Sang-uk, who appeared on “Alssulbyeoljap,” and “The Origin of Species,” a signature work by thriller writer Jeong Yu-jeong. The service also pointed to its exclusive audio web novel “Omniscient Reader’s Viewpoint.”
For readers looking to fill short breaks during holiday routines, Millie’s Library also highlighted snackable content. A popular serialized feature on its publishing platform Millie Road, “Seasonal Movies,” has film critics Lee Hwa-jeong and Kim Do-hoon recommend films to watch each season.
* This article has been translated by AI.
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