Lexus dealer Cheonwoo Motors was named the top winner at Toyota Korea’s “2025 Best Dealer” awards ceremony held on Feb. 10. The honor marked Cheonwoo Motors’ fifth win, the most among Lexus’ eight dealer groups.
Cheonwoo Motors first won in 2009 and later received the award in 2019, 2020, 2023 and 2025. Toyota Korea said the selection was based on a KPI evaluation using strict criteria including showroom operations, service quality and customer satisfaction, with Cheonwoo Motors earning the highest score.
The company said the latest win was notable because it came from a dealer based in the Seoul metropolitan area, where customer volume and service UIO (vehicles in operation) are especially high. Under Toyota Korea’s customer-retention-focused policy, it is difficult for metropolitan-area dealers to rank first in qualitative assessments, but Cheonwoo Motors said it is the only dealer in the region with a Best Dealer track record.
Cheonwoo Motors attributed the result to customer management built around the idea that “the sale is not the end, but the beginning.” The company said it has run invitation programs to stay connected with customers after delivery, including golf, horseback riding, baseball and billiards lessons, as well as a camping festival, to strengthen retention.
“Winning five times is the result of Cheonwoo’s efforts not just to sell more cars, but to impress each customer by meeting their car-life needs,” CEO Se-rim Jeong said. “We will continue to pursue change, improvement and new challenges.”
* This article has been translated by AI.
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