Nexen Tire said it has begun full operations of its new winter and all-weather tire test center in Ivalo, Finland, after holding an opening ceremony for the “Purple Snow Ivalo Center.”
The event was attended by Kim Jong-myeong, head of Nexen Tire’s research institute, and representatives of European automotive media outlets.
To strengthen winter performance development, the company built its own research facilities, including a lab focused on winter road-surface characteristics. It also secured a newly designed proving ground through a long-term lease, featuring a snow handling track with varied slopes and curves and a large snow flat track.
The center was established within a UTAC (Union Technique de l'Automobile, du moto cycle et du Cycle) driving test site in Ivalo, near the Arctic Circle in northern Finland. UTAC is Europe’s largest automotive testing specialist and has indoor and outdoor infrastructure capable of reproducing extreme winter road conditions.
Nexen Tire said the Finland center is expected to strengthen competitiveness in Europe, a key market that accounts for more than 40% of its revenue. The company cited requirements in major countries such as Germany that mandate the use of 3PMSF-certified products in winter, increasing the importance of technical readiness for winter tires.
Nexen Tire also said it has secured a durability evaluation track for studded winter tires designed for icy roads in extremely cold regions such as Northern Europe, aiming to respond strategically to rising local demand for winter tires.
The company said the center will also link virtual development with real-vehicle testing. It will allow immediate cross-checking of performance predicted by a high dynamic driving simulator introduced last year — the first in the domestic industry — through on-snow driving tests. Nexen Tire said it plans to use AI-linked virtual development to expand opportunities to participate in original equipment tire projects and strengthen its foundation for high-performance tire development.
Alongside the new center, Nexen Tire said it is pursuing the winter tire market on multiple fronts. It launched the winter tire “WINGUARD Sport 3” in Europe last year and is continuing to expand available sizes for the all-weather “N'BLUE 4Season 2,” which meets winter tire standards while supporting year-round driving.
The company said it is also strengthening its sales infrastructure by expanding shop-branded stores through local distributors in key markets including Germany, Italy, France and the U.K., and by establishing a new branch in Romania. It said it is also pursuing strategic expansion into major non-European markets such as Australia and Japan.
A Nexen Tire official said the center will serve as a key base to elevate R&D for winter and all-weather tires by combining a far-northern location with Europe’s longest winter season and the operating know-how of a top specialist. The official said the company will continue to strengthen testing and research capabilities to meet demand in Europe and global markets and improve competitiveness.
* This article has been translated by AI.
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