Air Premia said Sunday it will run a promotion offering up to 30% off to mark its planned launch of service to Washington, D.C., in April.
From Sunday through Feb. 26, the airline will release a first-come, first-served discount code each day for 30% off fares on its Washington route.
The 30% code will be posted daily at 10 a.m. and will end once the allotment is gone. Customers can find the code on the event page of the airline’s website and mobile app, and the code will change each day.
Customers who miss the 30% offer can still get 20% off fares by entering the code “IADNEW20” from Feb. 27 through March 2.
Air Premia will begin scheduled service between Incheon and Washington Dulles International Airport (IAD) on April 24, operating four times a week. The airline said the launch is a strategic move to diversify its U.S. route portfolio and expand its demand base.
Washington, D.C., is an administrative and diplomatic hub where demand for business travel remains steady, including visits to public agencies, defense-related organizations and research institutions. Northern Virginia nearby is home to clusters of defense and technology industries and research facilities, which the airline said supports stable corporate and institutional demand.
The airline also cited Washington’s cultural and historical attractions — including the Smithsonian museums, the National Mall and the Lincoln Memorial — as drivers of steady leisure travel demand, noting that free admission at major museums can help keep travel costs relatively low.
Dulles is a key gateway for the Washington metropolitan area, with strong access to government agencies and a transfer network to major U.S. cities, the airline said, adding that it expects convenient connections within the Eastern U.S.
“Washington is a market shaped by both demand for visits to public, diplomatic and research institutions and demand for cultural tourism,” an Air Premia official said. “As this launch is a strategic expansion to diversify our U.S. route portfolio and stabilize our revenue base, we will focus on securing early demand and establishing the route in the market.”
* This article has been translated by AI.
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