[Photo= Toss]
Viva Republica, the operator of South Korean fintech app Toss, said on the 25th that conversion rates for partner financial firms rose by nearly 50% on average when using its “WebView in Toss” feature.
WebView in Toss lets users complete steps from credit-limit checks to applications inside the Toss app, without installing a separate financial firm’s app or switching to an external browser. The company said the setup improves convenience for users and can raise application completion rates for financial firms.
Based on an analysis of loan products from 2023 through early February this year, Toss said customers using WebView in Toss posted an average conversion rate 48% higher than those using the previous method.
The gains were seen across sectors. Among 30 financial firms running WebView in Toss for loan services, conversion rates at both first- and second-tier financial institutions rose by at least double digits, the company said. Some savings banks saw improvements of up to 347%.
Toss said it provides end-to-end support — from UI and UX design to development, testing, operational stabilization and further upgrades — at no additional cost. It said it plans to keep the free-support policy to strengthen partners’ digital capabilities and expand benefits for financial consumers.
“WebView in Toss reduces drop-offs during applications, improving access to financial services, while delivering meaningful performance gains for financial firms,” a Toss official said. “We will continue working to build a convenient financial environment that satisfies both financial firms and customers.”
WebView in Toss lets users complete steps from credit-limit checks to applications inside the Toss app, without installing a separate financial firm’s app or switching to an external browser. The company said the setup improves convenience for users and can raise application completion rates for financial firms.
Based on an analysis of loan products from 2023 through early February this year, Toss said customers using WebView in Toss posted an average conversion rate 48% higher than those using the previous method.
The gains were seen across sectors. Among 30 financial firms running WebView in Toss for loan services, conversion rates at both first- and second-tier financial institutions rose by at least double digits, the company said. Some savings banks saw improvements of up to 347%.
Toss said it provides end-to-end support — from UI and UX design to development, testing, operational stabilization and further upgrades — at no additional cost. It said it plans to keep the free-support policy to strengthen partners’ digital capabilities and expand benefits for financial consumers.
“WebView in Toss reduces drop-offs during applications, improving access to financial services, while delivering meaningful performance gains for financial firms,” a Toss official said. “We will continue working to build a convenient financial environment that satisfies both financial firms and customers.”
* This article has been translated by AI.
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