Toyota Korea said Wednesday it held an awards ceremony Feb. 25 at the CONNECT TO cultural complex for the national qualifier of the 19th Toyota Dream Car Art Contest.
The Toyota Dream Car Art Contest is the automaker’s global social contribution program that invites children worldwide to freely depict their “Your Dream Car.”
The Korean qualifier drew a record 3,396 entries this year, Toyota Korea said.
Judging was conducted in three age groups: under 8, ages 8-11, and ages 12-15.
Entries were evaluated on message delivery, originality and artistic quality, with 59 works selected as final winners. Nine gold, silver and bronze winners across the three divisions received certificates and prizes and advanced automatically to the global final, the World Contest.
Winners also received one-of-a-kind keepsakes, including a snow globe trophy featuring their artwork and a custom calendar.
Toyota Korea ran the ceremony as a brand experience program for customers. The 59 winning works were displayed at CONNECT TO for about two weeks starting Feb. 13, and videos of the artworks were shown on in-store digital screens, the company said.
The venue also offered hands-on programs for award recipients, including a World Rally Championship-themed RC car experience, an LED mood light-making activity, and a guided Toyota Gazoo Racing tour highlighting the company’s philosophy of “making ever-better cars through motorsports.”
Kim Hyeongjun, a director at Toyota Korea, said the contest was meaningful because it connected children’s imagination with Toyota’s values of individuality and diversity. He said the company will continue to support Korean children’s dreams and communicate with future generations as a brand that respects individuality beyond mobility.
The winning works can be viewed on Toyota Korea’s official website.
* This article has been translated by AI.
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