The company said the result shows the model’s product competitiveness and its aggressive pricing strategy are gaining traction even as competition intensifies in the electric-vehicle market.
As part of a strategy to lower barriers to entry for imported premium EVs and strengthen its leadership in the EV market, Volvo Car Korea previously cut prices for the EX30 and the EX30 Cross Country (EX30CC) by as much as 7.61 million won, depending on trim.
After the reductions, the EX30 Core is priced at 39.91 million won (down 7.61 million won), the EX30 Ultra at 44.79 million won (down 7 million won), and the EX30CC Ultra at 48.12 million won (down 7 million won).
Volvo Car Korea said the move was intended not only as a pricing decision but also to deepen long-term relationships with existing customers who have chosen and trusted the brand. The company said it will continue to strengthen its value as a premium brand by standing behind the vehicle’s product quality and safety, as well as the ownership experience after purchase.
“This achievement reflects a match between customer demand and our global strategy to lead the EV market, built on the EX30’s strong product competitiveness,” Volvo Car Korea CEO Lee Yoon-mo said. He added the company will keep working to deliver what it calls the value of “Swedish luxury” to more customers and help them experience it.
* This article has been translated by AI.
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