Singer BoA, who recently ended her long relationship with SM Entertainment, has announced the launch of a new entertainment company.
BoA posted photos on social media on March 3 showing herself and acquaintances with bags pulled over their heads. She tagged both her own account and the Baypal Entertainment account. Baypal Entertainment also posted photos with BoA, adding the caption “???” and hashtags.
Baypal Entertainment said BoA “chose a new structure to more clearly realize her musical direction.” The company said Baypal Entertainment is an agency BoA founded herself. The name combines “BoA” and “pal,” meaning friend, and it aims to be a company built together by BoA and her fans.
BoA’s side said, “The precious memories and valuable experiences built over a long time are the most important assets that made BoA the strong artist she is today,” adding, “Based on what we have learned, we will further strengthen the substance of her music.”
BoA ended her 25-year partnership with SM Entertainment in January.
* This article has been translated by AI.
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