SEOUL, March 23 (AJP) - From social media feeds filled with wagging tails to corporate campaigns backing animal welfare, South Korea joined the global celebration of National Puppy Day on Sunday, highlighting a growing culture of pet companionship — and responsibility.
In Korea, companies joined the movement with a mix of donations and awareness campaigns.
Convenience store chain CU added a lighter touch, introducing a “custom beer” service that prints customers’ pet photos on cans — blending pet culture with everyday consumption.
The surge in participation reflects a broader shift. South Korea is now home to an estimated 15 million pet owners, as animals increasingly take on the role of family members.
With that growth, however, comes rising concern over abandonment and ethical ownership.
National Puppy Day is gaining traction not just as a celebration, but as a reminder — that behind every viral puppy photo is a longer-term commitment, and for many animals, a second chance still depends on it.
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