Under the agreement, inked at Naver's headquarters on Tuesday in Seongnam, Gyeonggi Province, the two sides will co-produce content spanning health, finance and economics as well as material aligned with South Korea's elementary, middle and high school curricula.
The partners plan to steadily expand a knowledge video archive by tapping into a broader range of topics. EBS is South Korea's public educational broadcaster, operating under guidance of the Ministry of Education with a mandate to provide nationwide learning resources across television, radio and digital platforms.
The content will be distributed across Naver's search engine, home feed and online encyclopedia services, aiming to help users access more accurate and in-depth information throughout the portal's ecosystem.
"High-quality data has emerged as a core competitive edge in the AI era, and the combination of Naver's AI technology and platform capabilities with EBS's proven content production expertise will drive the expansion of a trustworthy knowledge content ecosystem," Naver CEO Choi Soo-yeon said.
EBS President Kim Yu-yeol called the agreement "a starting point for innovation that merges EBS's production know-how with Naver's AI technology." He added that, at a time of growing vigilance over AI hallucinations, the broadcaster would work to ensure its credible video content is properly utilized through Naver's AI services, contributing to a more reliable digital environment.
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