Stressing that it has "invested years in preparing" the brand to meet the demand and tastes of Chinese customers, it explained that Ioniq "evolves beyond a traditional product lineup into a broader mobility ecosystem" by integrating technologies based on its "globally validated expertise."
Hyundai said the concepts, called "Venus" and "Earth," reflect its goals for a renewed presence in the Chinese market.
"Inspired by the planetary system revolving around the sun, the Ioniq lineup takes its names from the planets, symbolizing a universe centered on the customer. Through this distinct approach, Hyundai aims to complete a fully customized EV experience," it explained.
With the world premiere of the two concepts, the automaker also outlined its roadmap for the Chinese market, which includes the development of locally optimized self-driving technology in collaboration with Chinese autonomous-driving firm Momenta.
Aiming to reach annual sales of 500,000 vehicles in China, it also plans to release its first extended-range electric vehicles (EREVs), which are electrified vehicles powered exclusively by electric motors, in China, in consideration of the country's charging infrastructure and long-distance driving conditions.
"Built on Ioniq's uncompromising principles of world-class safety and quality, we will soon introduce production models that seamlessly combine the smart driving and smart cabin experiences demanded by Chinese consumers," said Li Fenggang, president of the automaker's Beijing office.
Hyundai will rev up its promotional activities with Chinese customers by showcasing a full lineup of electric vehicles at this year's Auto China, the biennial auto show in Beijing, which will run from April 24 to May 3.
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