SC First Bank said on April 22 it is strengthening the core values of its “next-generation private banking model” designed for high-net-worth clients and rolling out a global lifestyle program in earnest.
The private banking model targets customers with at least 1 billion won in deposited assets. The bank said it has adapted wealth-management know-how proven in global markets including Singapore, Hong Kong and the United Arab Emirates to fit local conditions.
As part of the lifestyle program, the bank plans to hold a “Master Class with Director Pak Seri” in May.
Pak, introduced by the bank as the first customer of its private banking center, will take part in the event. Customers selected through an on-site drawing will receive a one-point lesson from Pak. The program will also include one-on-one coaching with a professional golfer and a private dinner, the bank said.
SC First Bank opened a large private banking center in Apgujeong-dong, Seoul’s Gangnam district, in November and began its wealth-management business for clients with at least 1 billion won in deposited assets. It plans to add more private banking centers in the second half of this year to expand its PB customer base.
The bank has also hosted experience-focused events using its global network. On April 5, in collaboration with the SC Group and The Ritz-Carlton Yacht Collection, it invited Korean customers aboard the newest vessel in the Ritz-Carlton global yacht collection, LUMINARA. The tour was held on the 46,000-ton cruise yacht while it was docked at Incheon Port, and included guided commentary and a culinary program led by LUMINARA’s executive chef.
In addition, the bank worked with Porsche’s official dealer SSCL to run a docent program for new-car displays at Porsche Center Busan and Porsche Studio Hannam.
Sachin Bambani, executive vice president of SC First Bank’s affluent and wealth management division, said the bank is “enriching customers’ lives through symbolic and distinctive lifestyle benefits that only a global bank can provide,” citing the master class with Pak. He said the bank will continue to set a benchmark for its next-generation private banking model based on five core values spanning space, service and experience.
* This article has been translated by AI.
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