![Nongshim CEO Cho Yong-cheol, third from left, poses after signing a screening agreement with the Jeonju International Film Festival organizing committee at the company’s headquarters in Seoul on April 21. [Photo=Nongshim]](https://image.ajunews.com/content/image/2026/04/22/20260422112102324128.jpg)
Nongshim is marking the 40th anniversary of its Shin Ramyun brand with a partnership with the Jeonju International Film Festival, aiming to link Korean food and culture.
Nongshim said April 22 that it signed an agreement a day earlier at its headquarters in Seoul’s Dongjak district with the festival’s organizing committee for special screenings tied to the anniversary. Under the deal, the company participated in producing two short films featuring Shin Ramyun that will be shown during the festival.
The films are director Oh Se-yeon’s “Before the Noodles Bloom” and director Kim Tae-yeop’s “When the Ramen Runs Out.” They portray Shin Ramyun as a familiar presence known for an unchanged taste over time. The shorts will be screened three times: May 2 and 3 at CGV Jeonju Gosa, and May 5 at Megabox Jeonju Gaeksa.
A “Shin Ramyun Studio” pop-up store will also open on Jeonju’s Film Street, offering a hands-on program where visitors can mix noodles, seasoning and toppings to make their own ramen. It will run from the festival’s opening day, April 29, through May 5.
Nongshim, which is sponsoring the festival for a third year, will also present the “Nongshim Shin Ramyun Award” for new directors in the Korean Competition section for a second consecutive year.
“We want to connect with audiences through the art of film as we mark Shin Ramyun’s 40th anniversary,” a Nongshim official said. “We will continue cultural and arts collaborations to help promote the competitiveness of Korean culture.”
The 27th Jeonju International Film Festival will be held from April 29 to May 8 around Jeonju’s Film Street.
* This article has been translated by AI.
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