SME Ministry holds startup roundtable at Sungkyunkwan University, shares policy support plans
Participants shared startup ideas and discussed difficulties in preparing to launch, along with areas they said need improvement. The ministry also gathered views on campus startup-support programs, ways to link them with the “Startup for Everyone” initiative, and policy support needed at the early stage.
First Vice Minister Noh Yong-seok said he hopes young people can use “Startup for Everyone” to become more familiar with entrepreneurship and get opportunities to develop their ideas. “The government will be a reliable helper so young people’s creative ideas can lead to real startups,” he said.
KOSME backs K-beauty expansion into Vietnam, from consultations to contracts
The event paired South Korean K-beauty small and midsize companies with local buyers for one-on-one export consultations on site, and was designed to support market entry based on a pre-event distribution-channel survey.
Fifteen K-beauty SMEs assessed as having strong potential to enter Vietnam took part. Vietnamese beauty buyers visited consultation booths to review products and technology and hold in-depth talks.
Park Jang-hyeok, KOSME’s director for global growth, said the program goes beyond consultations by linking companies to distribution placement and follow-up support. “We will continue expanding on-the-ground support to help firms enter promising overseas markets,” he said.
Public Home Shopping wins culture minister’s award for clear public language for second straight year
In a news release, the company said it ranked first among 331 public institutions for avoiding difficult words, Chinese characters and foreign scripts.
Public Home Shopping said it was selected as one of 24 outstanding institutions in the 2023 evaluation and was named a top institution in public language in 2024 and 2025.
A company official said it has worked to use proper Korean in the distribution industry, where loanwords are common. “We will continue doing our best to communicate broadly with consumers in easy, comfortable Korean,” the official said.
Kyungdong Navien installs dehumidifying ventilation air purifiers in “smart shelters”
Smart shelters are public waiting areas designed to help people wait for public transportation during heat waves, cold snaps and fine-dust conditions. They provide services such as heating and cooling, air purification and Wi-Fi.
The company said its system uses a “dual dehumidification solution” to maintain a relative humidity of 40% to 60% and, unlike air conditioners or standalone dehumidifiers, manages humidity efficiently without changing temperature. It said this can also help reduce heating and cooling energy use.
A Kyungdong Navien official said the benefits are expected to be greater this summer as “humidity-driven heat” is forecast to raise discomfort levels, boosting the impact of the units in green smart shelters.
* This article has been translated by AI.
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