Handy Company Co., a full-service advertising agency that supports entrepreneurs through the startup process, said April 28 it has been selected as an AI solution provider for “Startup for Everyone,” a nationwide entrepreneurship project led by the Ministry of SMEs and Startups and the Korea Entrepreneurship Agency. The company said its mission is to “put a period to business 고민,” or to help end uncertainty in business planning. The company is led by CEO Cho Doo-hyun.
“Startup for Everyone” is a government-led program designed to help aspiring entrepreneurs at the idea stage develop workable business models through mentoring, training and a step-by-step tournament format. As of 2026, it is operated for about 5,000 participants, and the final winner can receive up to 1 billion won in commercialization funding, according to the company. The program is structured to move beyond classroom instruction to execution and validation, aiming to lower barriers to entering the startup ecosystem.
Handy Company, which said it has been recognized for its technology and growth potential through selection as an Innovative Small Merchant (LIPS 2) and venture company certification, will supply its AI-based business plan auto-generation tool, HandyDocs. The company said the tool was developed to address what many early-stage founders cite as a major hurdle: writing a business plan, often compounded by limited time, information and expertise.
The company said HandyDocs goes beyond basic text generation, operating on a database trained on more than 10,000 cases of corporate mentoring data and real commercialization examples. After users enter key information, the system analyzes it in context and automatically produces a connected document that links business structure, market analysis, revenue model and execution strategy, while reflecting the founder’s idea and narrative, the company said.
HandyDocs also includes an AI scoring function that quantitatively evaluates the completeness of a business plan and identifies specific areas that need improvement. The company said the process is designed to reflect real evaluation criteria, helping participants review and refine their plans. It is intended not only to cut drafting time but also to improve the overall quality of the plan, the company said.
During the project, Handy Company said it will also provide mentoring based on practical startup experience. Cho is expected to participate directly, sharing case-based insights on early-stage missteps, fundraising strategies and methods for market validation, the company said.
Looking ahead, the company said it plans to expand beyond business plans into an integrated AI platform that supports startup documentation, including presentation materials and investor pitch decks. The goal is to reduce administrative and paperwork burdens so founders can focus on product development and market validation, it said.
A Handy Company official said, “Reducing the time spent on repetitive document writing and organizing information during the startup process creates a difference in execution,” adding, “Through this ‘Startup for Everyone’ project, we plan to support more aspiring entrepreneurs so they can quickly make their businesses concrete and turn them into real results.”
* This article has been translated by AI.
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