Handy Company, a full-service advertising agency that supports the entire startup process, said April 28 it was selected as an AI solution supplier for “Startup for Everyone,” a nationwide entrepreneurship project led by the Ministry of SMEs and Startups and the Korea Entrepreneurship Agency.
“Startup for Everyone” is a government-backed program designed to help aspiring founders at the idea stage develop real business models through mentoring, training and a step-by-step tournament format. As of 2026, it is run for about 5,000 participants, and the final winner can receive up to 1 billion won in commercialization funding, the program said.
Handy Company said it will provide HandyDocs, an AI-based tool that automatically generates business plans. The company said the product is aimed at easing what it described as a major barrier for early-stage founders: writing a business plan despite limited time, information and expertise.
The company said HandyDocs goes beyond basic text generation, drawing on a database trained on more than 10,000 cases of corporate mentoring data and real commercialization examples. Users enter key information, and the system analyzes it in context to produce a connected document covering business structure, market analysis, revenue model and execution strategy, the company said.
HandyDocs also includes an AI scoring function that rates the completeness of a plan and flags areas that need improvement, the company said, adding that the process is designed to reflect real evaluation criteria so participants can review and revise their plans more objectively.
Handy Company said it will also provide mentoring during the project. CEO Cho Doo-hyun is expected to take part directly, sharing case-based guidance on early-stage missteps, fundraising strategies and methods for market validation, the company said.
Looking ahead, Handy Company said it plans to expand beyond business plans to an integrated AI platform that supports startup documents such as presentation materials (PPT) and investor pitch decks (IR).
Cho said, “Countless trial and errors I experienced in my early startup days while writing business plans and raising funds were the starting point for HandyDocs.” He added, “I want to improve the reality in which founders spend energy on administrative paperwork rather than developing their ideas, so they can focus only on solving core problems and executing.”
Song Minseung, a manager on Handy Company’s business team, said the company aims to move beyond automated business-plan drafting to “an integrated platform that solves concerns across business documents, including presentation materials (PPT) and investor proposals (IR).” He added, “Through this project, we will build an ecosystem where founders can reduce trial and error and grow faster.”
* This article has been translated by AI.
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