Samsung C&T Unveils 270-Degree Han River View Design for Apgujeong District 4 Rebuild

Samsung C&T Corp.’s construction unit, which has entered the bidding for the Apgujeong District 4 reconstruction project, on Tuesday unveiled a design proposal developed with internationally known architects. The plan includes collaboration with high-tech architecture figure Norman Foster and landscape architect Peter Walker, the company said.
 
According to Samsung C&T, the proposal uses Foster + Partners’ view-analysis solution, CYCLOPS, to optimize building placement on the site. To improve views even from lower floors, the company said it would introduce high pilotis up to 15 meters (49 feet) tall to reduce visual obstruction of the Han River.

Inside units, Samsung C&T said it would remove living-room columns and install frameless “round-corner IMAX windows,” aiming to deliver an average 20.5 meters (67 feet) of 270-degree panoramic Han River views per household. Terraces that were planned for only seven units under an earlier design would be expanded to all member households, it said.
 
The company also presented an “inside-out facade,” in which unit terraces become a defining exterior feature. Samsung C&T said it would use a cantilever structure with projections of up to 4.5 meters (15 feet), creating layered setbacks, and vary terrace designs in three-floor increments so the complex appears like a single large sculpture.
 
Samsung C&T said it would install a signature dual structure with 25-meter (82-foot) spans and a height of 16.5 meters (54 feet), and build a community hub around it offering 105 programs, including fitness facilities and indoor and outdoor swimming pools. The community space would total 18.5 square meters (199 square feet) per household, which the company said would be the largest among reconstruction complexes in South Korea. Separately, it said it would provide all member households with a dedicated storage space called a “Bespoke Studio Room,” sized at 10.9 square meters (117 square feet) per household.
 
“This proposal goes beyond a flashy exterior and focuses on improving the quality of life for the members who will live here,” said Lim Cheol-jin, head of Samsung C&T’s housing sales division. He said the company would aim for the fastest move-in timeline in Apgujeong, citing its No. 1 ranking in construction capability for 12 consecutive years and what he called its ability to execute projects without work stoppages.