Park Sang-ho, an executive director in charge of management planning at LG Electronics’ MS division, said on April 29 during an earnings conference call that a shortage of memory semiconductors and rising prices are pushing up costs across the PC industry.
“For PC products, which have a high share of memory components, the entire industry is facing a heavy burden from sharply higher costs,” Park said. “We have already applied price increases of about 15% to 20%, but if memory prices continue to surge, additional increases appear unavoidable.”
He said the impact remains limited for other product lines such as TVs and monitors. “Compared with PCs, TVs have a relatively lower share of memory, so the effects of supply shortages and price increases are limited,” Park said, adding that “aside from some smart monitor products, the impact of memory-driven price increases is minimal.”
Park said the company is also pursuing a supply-chain stabilization strategy, citing what he described as an unexpected “super cycle” in the semiconductor market and the likelihood that supply constraints will persist for an extended period.
He said LG Electronics is working closely with major memory makers to secure needed volumes and is taking steps including supply MOUs with key partners, diversifying suppliers, dual-sourcing parts and building advance inventory through close coordination with vendors.
* This article has been translated by AI.
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