Blumn AI, an AI customer communications solutions company led by co-CEOs Kim Beom-su and Park Jin-young, said on the 30th that its AI chatbot and live-chat platform HappyTalk was selected No. 1 in the AI customer service platform category of the “2026 Brand Customer Loyalty Awards.” It ranked first in the same category for a second consecutive year.
The Brand Customer Loyalty Awards are run jointly by the Korea Consumer Forum and U.S. brand evaluation firm Brand Keys. Winners are chosen by category based on measures including consumers’ emotional attachment to a brand, intent to repurchase and willingness to recommend. This year’s survey drew 380,000 participants and more than 1.96 million responses.
HappyTalk is an AI-based customer service platform that supports corporate contact center operations. It allows companies to manage multiple inquiry channels in one place, including KakaoTalk, Naver TalkTalk and web chat, and offers real-time agent support, chatbot auto-replies, AI-generated consultation summaries and other tools to assist agents.
Blumn AI said it has been upgrading HappyTalk’s AI capabilities as demand grows for generative AI in customer service. Beyond FAQ-based chatbots, the company has strengthened an AI assistant that supports agents and AI agent functions designed to handle inquiries in line with a company’s policies and workflows.
The HappyTalk AI agent is built as a hybrid that combines scripted scenarios with AI decision-making, the company said. It is designed to identify customer intent and, using a prebuilt knowledge base and links to external systems, handle repetitive tasks such as order lookups, reservation checks and information guidance.
The company attributed its two-year top ranking to a steady base of repeat users, stable service operations and continued upgrades to AI counseling functions. It said automation and agent-support features usable in real service settings helped raise client satisfaction.
“Being selected No. 1 for two consecutive years in a survey with more than 380,000 consumers is the market’s assessment of our customer-centered technology innovation,” Park said. “We will continue advancing our AI technology to help improve operational efficiency for corporate customers and the user communication experience.”
Blumn AI said it also plans to accelerate work on an open, integrated AI customer service infrastructure that lets companies choose and use AI technologies suited to their needs. The company said it aims to provide a “BYOA” environment that enables customers to connect external AI models with its solutions, including HappyTalk and CallBridge. BYOA stands for “Bring Your Own AI,” meaning a company links its own or preferred AI models to its business systems.
Blumn AI operates HappyTalk, the AI phone counseling platform CallBridge and CRM marketing solutions, and is expanding an AI-based SaaS business aimed at integrating customer communications.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.