Dongbu Construction is rolling out generative AI across the company, aiming to boost productivity and strengthen its digital competitiveness.
The company said Tuesday it is expanding use of generative AI for everyday tasks including drafting documents, researching materials, summarizing meetings and organizing data. It plans to broaden applications to support on-site construction work and to build work systems based on internal data.
After a pilot program last year, Dongbu Construction began allowing all employees to use generative AI freely in early April. Employees are using it to draft reports and documents, summarize meeting discussions, search for and organize information, and assist with data analysis. The company said the goal is to reduce repetitive, simple tasks so staff can focus on core work.
The company is also moving in stages to apply the technology at construction sites. It is developing uses tailored to field operations, including drafting site reports, organizing safety checklists, classifying materials, searching for information and supporting communication with multinational workers. Dongbu Construction said it aims to improve efficiency beyond headquarters-based use and increase practical applicability in the field.
Dongbu Construction said it views generative AI not as a one-time improvement but as a foundation for companywide digital transformation. Starting with common AI use across the organization, it plans to introduce job-specific AI tools by department and to gradually advance an AI-based support system using internal documents and data.
The company also emphasized security and accuracy. It said it restricts entry of important and sensitive company information and requires employees to review AI-generated outputs before using them, describing the approach as a framework for safe and responsible use.
A Dongbu Construction official said generative AI has become a key factor affecting corporate competitiveness beyond improving work efficiency. The official said the company will continue to identify practical uses spanning headquarters and worksites and create an environment in which employees can use AI safely and effectively to strengthen companywide digital competitiveness.
Separately, expectations are also growing for improved performance as Dongbu Construction steps up AI use and focuses on winning specialized public construction contracts. The company recently won a 111 billion won project for a street housing redevelopment in the area around 977 Bangbae-dong, Seocho-gu, Seoul.
Park Se-ra, an analyst at Shinyoung Securities, said the company recorded about 670 billion won in orders in the private sector from small-scale redevelopment projects in the Seoul metropolitan area, including street housing redevelopment and Moa Housing projects.
* This article has been translated by AI.
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