Dongbu Construction is rolling out generative AI across company operations to boost productivity and strengthen its digital competitiveness.
The company said Tuesday it is expanding use of generative AI for everyday tasks including drafting documents, researching materials, summarizing meetings and organizing data. It plans to broaden applications to support on-site construction work and to build work systems based on internal data.
After a pilot program last year, Dongbu Construction began allowing all employees to use generative AI freely in early April. Staff are using it to draft reports and documents, summarize meeting discussions, search for and organize information, and assist with data analysis. The company said the goal is to reduce repetitive, simple workloads so employees can focus on core tasks.
The company is also moving in stages to apply the technology at construction sites. It is exploring uses tailored to field work, including drafting site reports, organizing safety checklists, classifying materials, searching for information and supporting communication with multinational workers. Dongbu Construction said it aims to improve efficiency beyond headquarters-based use by expanding practical applications in the field.
Dongbu Construction said it views generative AI not as a one-time upgrade but as a foundation for companywide digital transformation. Starting with common AI use across the company, it plans to introduce job-specific AI tools by department and to gradually advance an AI-based support system using internal documents and data.
The company also emphasized security and accuracy. It said it restricts entry of important and sensitive company information and requires employees to review AI-generated outputs before using them.
A Dongbu Construction official said, “Generative AI is becoming a key factor that determines corporate competitiveness beyond improving work efficiency,” adding that the company will continue to identify practical uses spanning headquarters and worksites and create an environment for safe and effective use to strengthen digital competitiveness.
Separately, expectations are rising that Dongbu Construction’s performance could improve, centered on winning specialized public construction projects. The company recently won a 111 billion won contract for a small-scale housing redevelopment project in the Bangbae-dong 977 area of Seocho-gu, Seoul.
Park Se-ra, an analyst at Shinyoung Securities, said the company recorded about 670 billion won in orders in the private sector from small-scale redevelopment projects in the Seoul metropolitan area, including alley housing redevelopment and Moa Housing projects.
* This article has been translated by AI.
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