Hyundai Motor Company has positioned its flagship sedan, 'The New Grandeur,' as a pivotal step in its transition to Software-Defined Vehicles (SDV). This model features the company's first self-developed next-generation infotainment platform. With the addition of innovative technologies such as a next-generation hybrid system and electric air vents, Hyundai aims to lead the premium sedan market.
On May 13, Hyundai unveiled the internal combustion and hybrid versions of 'The New Grandeur' during a media day at the Grand Walkerhill Seoul in Gwangjin-gu, Seoul. Since its launch in 1986, the Grandeur has been a flagship model for Hyundai, often referred to as the 'people's sedan.' The model presented is a facelift of the seventh generation, which debuted in November 2022.
A key feature of 'The New Grandeur' is the next-generation infotainment platform, 'Pleos Connect.' This is the first time Pleos Connect has been integrated into an actual vehicle, following its announcement by the Hyundai Motor Group last month. The group plans to implement Pleos Connect in approximately 20 million vehicles by 2030.
Yoon Hyo-jun, head of Hyundai's domestic business division, stated, "The automotive market is expanding beyond hardware to software, and electrification and digital transformation are redefining the overall customer experience. 'The New Grandeur' marks an important starting point for Hyundai's SDV transition." He emphasized that the Grandeur will provide a new experience that seamlessly connects with customers, going beyond a mere mode of transportation.
Specifically, 'The New Grandeur' enhances infotainment services through Pleos Connect. The 17-inch central display allows users to control navigation, media, and vehicle settings from a single screen, enabling simultaneous access to multiple information sources while driving.
Notably, the vehicle offers a customized driving experience powered by the generative AI agent 'Gleo AI.' Park Young-woo, head of Hyundai's infotainment development division, explained, "While traditional voice recognition handled fixed commands, Gleo AI understands user intent and considers driving conditions and vehicle status to perform necessary tasks." For instance, if an owner asks, 'Is there parking available where I'm going?' Gleo AI will respond based on the current route and situation, providing navigation assistance. If the owner comments, 'The seat temperature is hot,' Gleo AI can identify the seat position and differentiate between the driver and passengers to automatically adjust the heated seats.
Additionally, 'The New Grandeur' incorporates numerous innovative technologies. It is the first Hyundai vehicle to feature electric air vents, which work in conjunction with Pleos Connect to offer four different airflow control modes. The 'Smart Vision Roof' is also introduced for the first time, allowing users to adjust the roof's transparency in six stages.
The hybrid (HEV) model is equipped with a next-generation hybrid system, making it the first sedan to do so. The system combines a drive motor responsible for propulsion and regenerative braking with a starter motor that assists with starting, generating power, and providing driving support, improving overall output and fuel efficiency.
However, 'The New Grandeur' is not yet a fully realized SDV. As the vehicle control domain is still in the process of being integrated and advanced through software, Hyundai is expected to accelerate its SDV transition starting with 'The New Grandeur.'
* This article has been translated by AI.
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