Naver Place is expanding its integration with customer relationship management (CRM) services to enhance the convenience of membership management for business owners.
On May 14, Naver announced that business owners using Naver Place can now utilize membership integration features with CRM services such as Dodo Point, Pay Here, and Okay Force through the Smart Place system.
Dodo Point, Pay Here, and Okay Force offer marketing solutions that include coupon issuance, point accumulation, and discount benefits for membership members.
With the integration of Naver Place and CRM, promotions and benefits for members can now be accessed through Naver Place and Naver Maps. The status of membership benefits, including discount coupons, will be displayed on store pages within Naver Place and Naver Maps. Naver believes this will facilitate better management of loyal customers.
Users can explore stores or make reservations on Naver Place and Naver Maps while immediately receiving membership-linked coupons and information about point accumulation benefits.
MY Place offers a feature that allows users to view membership and benefit information for each business at a glance.
According to Naver, one in four users who downloaded membership-exclusive coupons from store pages used those coupons during payment. The company assesses that the integration of Place and CRM is effectively driving customer traffic and increasing sales.
In addition to CRM, Naver Place is also expanding integration with membership management systems operated by franchise brands. In February, Naver began integrating with the membership management system of the Toast franchise, Isaac Toast.
Naver plans to continuously enhance the connectivity between Naver Pay Connect devices and Naver Place memberships throughout the year. Naver Pay Connect provides features for ordering, payment, writing reviews, and accumulating points. Various service functions linked to Place memberships, such as membership sign-up and stamp coupon application, will also be added.
Recognizing the growing importance of user data acquisition in the era of generative AI, Naver is expanding its data collection scope to offline environments. The offline payment device, Naver Pay Connect, is being utilized as a key tool for this purpose. Naver Pay Connect is integrated with Naver Place, allowing for the accumulation of user-generated content (UGC) from both business owners and users.
Through this strategy, Naver aims to build a data ecosystem that encompasses not only online platforms but also offline small businesses. Naver Pay Connect devices are currently being implemented in various establishments, including restaurants and beauty salons. Naver anticipates that this will create a seamless process for location exploration, reservations/orders, payments, point usage and accumulation, and reviews.
Lee Se-hoon, head of Naver Place business planning, stated, "We introduced the membership integration service to help Place business owners expand their new customer base while consistently managing their loyal customers. In the future, we plan to effectively support business operations by enhancing the integration of ordering, reservations, reviews, and memberships in line with the expansion of Npay Connect devices."
* This article has been translated by AI.
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