CJ Logistics CEO Shin Young-soo: Building a Competitive Edge Through Small Successes

CJ Logistics CEO Shin Young-soo presented the accumulation of "small successes" and organizational culture innovation as key strategies for future growth during a town hall meeting with employees.

On May 18, CJ Logistics reported that CEO Shin stated at the meeting on May 14, "The massive innovations that will change the future of the logistics industry begin with small successes." He emphasized that these small successes are crucial for creating new growth opportunities and enhancing future competitiveness.

Shin explained, "Reducing delivery delays even slightly, improving the quality of customer service responses, and minimizing safety incidents in the workplace are all small successes. When these small successes are repeated, they build individual confidence, foster team culture, and ultimately lead to transformative changes in the company's structure."

He also highlighted the importance of empathy and communication within the organization. Shin noted, "Change begins with the collective understanding of the company's vision and business strategy among all members. I will expand the operation of town hall meetings and broaden communication channels to strengthen organizational empathy."

Securing a competitive edge through advanced technology was also identified as a major goal. He stressed, "By combining the big data and AI technologies accumulated by CJ Logistics, we will secure future growth engines early and take the lead in the paradigm shift within the logistics industry." Last year, CJ Logistics completed field trials of AI-based humanoid logistics robots and plans to deploy these robots in major fulfillment centers this year to enhance operational efficiency and productivity.

Shin stated, "We will continuously accumulate small but certain success experiences, creating a virtuous cycle where our performance-generating DNA leads to new growth engines and innovations. Based on organizational empathy, we will establish a growth system that organically connects business strategies and advanced technologies, propelling us to become a leading competitive enterprise in the domestic and international logistics markets."

Meanwhile, CJ Logistics reported a 7.9% increase in consolidated operating profit for the first quarter of this year, reaching 92.1 billion won, driven by an increase in parcel volume and improved profitability in global operations. The company plans to continue its growth trajectory through global business expansion, optimizing its cold chain operations in the U.S. and expanding into adjacent industries such as consumer goods and beauty, while also enhancing local operations and contract logistics in India and Vietnam.