Gmarket to End Homeplus Same-Day Delivery Service

Gmarket, an e-commerce platform under the Shinsegae Group, will discontinue its same-day delivery service for Homeplus. This decision comes as Homeplus undergoes corporate rehabilitation amid ongoing store closures and financial difficulties, leading to the termination of the Homeplus dedicated section that has been in operation for nearly a decade.

According to the retail industry on the 27th, Gmarket plans to end the Homeplus same-day delivery service on June 30. Gmarket launched the 'Homeplus Same-Day Delivery Specialty Section' in July 2015, allowing customers to receive orders placed by 4 p.m. the same day. The service offered fresh produce, meat, seasonal fruits, vegetables, and household goods based on Homeplus's nationwide store network. At that time, Gmarket partnered with Homeplus to meet the demand for fresh products among online shoppers, utilizing the large supermarket's logistics network for quick delivery.

However, the service has faced disruptions since Homeplus filed for corporate rehabilitation in March of last year to initiate proactive restructuring. In September and October of last year, same-day delivery services were suspended at some locations, including Gayang, Siheung, and Jeonju Wansan.

Recently, there were hopes for a turnaround as Homeplus sold its supermarket division, Homeplus Express, to NS Shopping, a subsidiary of Harim Group. However, the financial challenges remain significant. Homeplus is expected to receive approximately 120 billion won from the sale of Express by the end of next month, but reports indicate difficulties in paying employee salaries and normalizing supply deliveries.

Notably, Homeplus has temporarily suspended operations at 37 of its 104 large supermarket locations until July 3. This reduction in store operations is likely to weaken the foundation for online same-day delivery services.

As uncertainty looms over Homeplus's ability to resume normal operations, industry insiders believe Gmarket's decision to end the service reflects this reality. One industry source stated, "Given that Homeplus has suspended operations at 37 stores for nearly two months, Gmarket likely determined it was difficult to maintain the same-day delivery service as before."

A Gmarket representative commented, "We plan to introduce various delivery services in the future to provide a better online shopping experience."

Meanwhile, the deadline for the approval of Homeplus's rehabilitation plan is set for July 3. If a buyer is not found by then, the possibility of liquidation cannot be ruled out.