Coupang Aids Small Businesses with AI and Big Data

Coupang announced on June 9 that it is recruiting participants for its '2026 Digital Jump-Up Academy.' This program aims to assist local small businesses with limited digital capabilities by providing online sales training and tailored mentoring to help them enter the online market and boost sales.

The training will be conducted through a combination of in-person and remote sessions, considering the sales environment of small businesses. Key lectures and mentoring will be held online via video conferencing to reduce the burden on participants from rural areas, while the kickoff event and product review will take place in person.

Participants will engage in a four-month program covering topics such as AI and big data-based product planning, online sales strategies, brand marketing, and sales enhancement strategies. There will also be special lectures from current Coupang brand managers with online sales experience.

Coupang plans to assess product competitiveness through a product review session, which will help improve products and evaluate market potential. Outstanding participants will have the opportunity to take part in Coupang's promotional events, supporting the goal of translating educational outcomes into actual sales growth.

Applications for the program can be submitted from June 8 to June 19 on the website of the training organization, Sapiens 4.0.

A representative from Coupang's social contribution department stated, "The growth of local small businesses directly contributes to the vitality of the local economy, and we will continue to expand our collaborative initiatives with the community."

Additionally, Coupang operates a permanent promotional section called 'Good Store' to help rural areas and small businesses develop digital sales channels. This section features local specialties and products from small businesses, with cumulative sales exceeding 5 trillion won as of February.