Binggrae announced on June 9 that it is participating in the K-Heritage Art Exhibition, titled "Mi-baek (未白)," held at The Gallery Lake in Songpa, showcasing a piece inspired by its iconic banana flavored milk container.
The exhibition, organized by the Songpa District Office and supervised by Savers Korea and the Korean Heritage Cultural Foundation, runs until July 26. The theme "Mi-baek" translates to "the light of dawn that has yet to brighten," exploring the modern expansion possibilities of traditional cultural heritage.
More than 60 works, including crafts, paintings, and videos, will be presented by artisans, including holders of national intangible cultural heritage, and contemporary artists. Admission is free.
At the exhibition, Binggrae will introduce a modern black jar artwork inspired by its banana flavored milk container. Created by artist Kim Si-young, the piece reinterprets traditional Goryeo black jars, blending the aesthetics of traditional ceramics with the design of the banana flavored milk container, embodying a harmony of tradition and modernity.
The unique shape of the banana flavored milk container is recognized for its distinctiveness, having been registered as a trademark. It was designed to differentiate itself in a milk market that primarily featured cartons and glass bottles, drawing inspiration from traditional moon jars. The design is praised for encapsulating both Korean sentiment and functionality.
Since 2024, Binggrae has been launching various traditional culture and art projects to promote the popularization and value of Korean cultural heritage. During the exhibition, there will also be an event where visitors who follow The Gallery Lake's official Instagram can receive Binggrae products, aiming to broaden engagement with the public.
A Binggrae representative stated, "We hope that local residents and visitors can experience the beauty and value of our traditional culture in a more familiar way, and we plan to continue our cultural and artistic sponsorship activities to promote Korean traditional culture and arts."
* This article has been translated by AI.
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