The Ministry of Culture, Sports and Tourism announced on June 12 that Kim Yoon-ji, a senior researcher at the Korea Export-Import Bank's International Economic Research Institute, has been appointed as the new head of the Korea Creative Content Agency. Her term will last for three years.
Kim has worked at the Korea Export-Import Bank for 17 years, participating in numerous studies related to the content industry, including research on the economic impact of K-content exports and strategies for developing financial infrastructure to support global expansion of content companies. She is recognized for her high level of expertise across the content industry.
A graduate of Seoul National University with a degree in anthropology, Kim joined the Korea Export-Import Bank in 2009. She has authored works such as "Hallyu Exports," "Hallyunomics," and "Squid Game and the Content Revolution" during her tenure as a senior researcher.
In her research, Kim noted, "The reason Korean dramas are trapped in profitability limits is that they have never penetrated distribution networks directly." She emphasized that, similar to K-pop's efforts to explore various revenue sources like merchandise, the content industry must also focus on enhancing profitability.
Minister Choi Hwi-young stated, "This is a crucial time for K-content to expand beyond global success into K-culture, laying the groundwork for sustainable growth. I expect the new head to enhance the competitiveness of K-culture and lead a new leap forward based on her expertise and insights into the content industry."
* This article has been translated by AI.
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