Pulmuone's U.S. subsidiary is solidifying its position as the leading tofu brand in the American market through diversified distribution channels and proactive production infrastructure expansion.
According to Pulmuone, the cumulative tofu sales for its U.S. operations reached 107.8 billion won in May, marking a 16.8% increase compared to the same period last year. Despite inflationary pressures dampening consumer sentiment, the company’s focus on product diversification tailored to mainstream consumer demand and the establishment of a stable supply chain have driven this growth.
The performance was largely propelled by the 'water-packed tofu' product line, which accounts for about 70% of total tofu sales. This segment saw sales rise to 79.9 billion won, a 23.9% increase year-on-year, as the company expanded supply to new major clients secured last September. Additionally, the success of Pulmuone's soft tofu in private label placements with key local retailers and strong sales in large discount stores contributed to this growth.
Functional and processed tofu products that cater to local consumer preferences also continued to show growth. The 'high-protein tofu' saw increased sales across all channels, including Asian markets and discount stores, generating 19.2 billion won in revenue. Sales of processed tofu, which is grilled with sauces, also rose by over 9%, reaching 8.8 billion won. Currently, Pulmuone supplies its products to more than 15,000 stores across the U.S., including Walmart, Whole Foods Market, and Target.
The expansion of production infrastructure is also a key factor in this growth. In March, Pulmuone completed an expansion of its tofu production facility in Ayer, Massachusetts, doubling its production capacity. The company plans to finish expanding the soft tofu production line at its Fullerton, California facility within the year. This will accelerate its entry into new markets, including food service and B2B sectors.
"As the trend of seeking healthy protein alternatives to meat spreads, tofu is becoming a staple in local cuisine," said Jo Gil-soo, CEO of Pulmuone's U.S. subsidiary. "We will further solidify our position as the top tofu brand in the U.S. through expanded production infrastructure and diversified channels."
Last year, Pulmuone's U.S. tofu sales reached a record high of 224.2 billion won (approximately $157.6 million), a 12.2% increase from the previous year. The ongoing growth of the tofu market in the U.S. is providing momentum for further expansion of its local operations.
* This article has been translated by AI.
Copyright ⓒ Aju Press All rights reserved.