As an unprecedented heatwave is anticipated this summer, the hotel industry is launching summer culinary promotions earlier than usual. Breaking away from traditional summer dishes like samgyetang (ginseng chicken soup) and galbitang (beef rib soup), hotels are focusing on rare seasonal seafood and tropical fruits to entice consumers. The trend of creating food and beverage spaces with a vacation theme is also gaining traction, encouraging guests to enjoy a comfortable indoor retreat.
Lotte Hotel Seoul is introducing its popular summer dish, 'Paljin Cold Noodles,' topped with eight ingredients including black-boned chicken eggs. This dish has seen a 40% increase in sales compared to the previous year. The Korean restaurant Mugunghwa is offering a royal court cold soup dish called 'Imjasutang,' while the Japanese restaurant Momoyama is enhancing its health food lineup with a course featuring tuna belly and grilled eel rice.
Walkerhill Hotel & Resort is offering 'Samsam Soup,' featuring abalone, live octopus, and water parsley at its Korean BBQ restaurant Myeongwolgwan, while the Chinese restaurant Geumryong is serving 'Buldogjang,' made with black-boned chicken broth. To cater to the demand for home dining, the hotel is also targeting the home meal replacement (HMR) market by offering discounts of up to 23% on sets of samgyetang and grilled freshwater eel through its online store.
Hotel Shilla is differentiating itself with a premium delivery service. It is offering nine types of gift sets, including 'Premium Shilla Samgyetang,' made with chicken broth and domestic abalone, delivered directly by trained staff to enhance customer satisfaction.
Inspire Entertainment Resort is boldly incorporating exotic dishes and street food into its hotel dining experience. The buffet restaurant features Thai-style tom yum rice noodles and Chinese cold noodles, while the Garden Palm Cafe offers a Mediterranean-style shawarma salad bar. Notably, the 'Aurora Night Market' held indoors showcases popular street foods from places like Gwangjang Market and Sillim Sundae Town, adding a unique twist to the dining experience.
The initiative to design food spaces with a vacation theme is also attracting attention.
Paradise Hotel & Resort is selling a Mediterranean course meal called 'Estate Gialla,' featuring tropical fruits like mango and passion fruit at its Italian restaurant La Scala. Paradise Hotel Busan has transformed its outdoor garden into a Bali-themed 'The Beach Lounge,' offering snacks like fish and chips and cheese platters alongside drinks to enhance the exotic vacation atmosphere.
* This article has been translated by AI.
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