Parkrosh Seoul One: A New High-End Rental Housing Option

A panoramic view of Parkrosh Seoul One, a 49-story building in Nowon-gu, Seoul. — A panoramic view of Parkrosh Seoul One in Nowon-gu, Seoul. [Photo by Lee Eun-byeol]

High-end private rental housing that does not count toward housing limits is emerging as a new residential option. Parkrosh Seoul One, located in Nowon-gu, Seoul, combines hotel-style living services with medical and wellness programs while being offered through a private rental model, reducing the burden of home ownership.

On June 25, IPARK Hyundai Industrial Development unveiled a model home for Parkrosh Seoul One. The model home, situated within the Seoul One site, the largest mixed-use development project in northeastern Seoul, has an ambiance more akin to a gallery than a typical apartment model house.

The most notable feature is its private rental structure. Parkrosh Seoul One is offered as a private rental type that is excluded from housing count calculations. This allows residents to move in without selling their existing homes, attracting interest from asset holders amid stricter regulations on multiple home ownership.

A sales representative stated, "For homeowners in Gangnam who wish to move to a new building, the price burden often makes it difficult. We believe there will be sufficient demand from those who want to enjoy hotel-style services while retaining their existing homes."

Exterior of the Parkrosh Seoul One model home, which will be transformed into a neighborhood park after project completion. — Exterior of the Parkrosh Seoul One model home. The site will be developed into a neighborhood park after project completion. [Photo by Lee Eun-byeol]

Seoul One is a mixed-use development project on approximately 47,000 pyeong of idle land that was formerly the site of Korail's Gwangwoon University Station rail vehicle base and logistics facilities. This project, the largest in northeastern Seoul, will include residential, commercial, hotel, and cultural facilities, along with a pedestrian bridge connecting to Gwangwoon University Station. Its proximity to the planned GTX-C line at Gwangwoon University Station is also seen as a transportation advantage.

Parkrosh Seoul One aims to be a high-end wellness private rental housing option without age restrictions. While it emphasizes medical services and may be perceived as senior housing, anyone aged 19 and older can move in. The development will feature apartments, officetels, and commercial facilities like IPARK Mall, promoting a "multigenerational" living model.

"Buying Services Rather Than a Home"... Combining Hotel-Style Living and Medical Services

The 73㎡ unit features sliding doors that create an open feel between the living room and bedroom. [Photo by Lee Eun-byeol]

The model home showcases 73㎡ and 80㎡ units designed for convenience, accommodating not only the elderly but also those with mobility challenges or wheelchair users. The entrance includes a bench for sitting while putting on shoes, and the hallways, bathrooms, and laundry rooms feature barrier-free designs.

The living room and bedroom can be used as one open space or separated by sliding doors. Essential appliances, including a refrigerator, kimchi refrigerator, air conditioning system, induction stove, oven, and dishwasher, are provided as standard.

Hotel-style living services are also included. Residents will receive housekeeping services twice a week, and an AI home assistant named "Wonder" will allow control of lighting and appliances, elevator calls, and vehicle location tracking. A sales representative noted, "This is not about selling a home but providing services," adding that the wellness expertise from the Parkrosh Jeongseon Resort has been integrated into the residential offering in Seoul.

Closing the sliding doors separates the living room and bedroom, creating a hotel-like atmosphere with recessed ceiling lighting. [Photo by Lee Eun-byeol]

Healthcare, Shopping, and Living Combined... The Vision for 'Seoul One'

The basement level will house a health screening center and various community facilities. [Photo by Lee Eun-byeol]

A key differentiator is the integration of medical and wellness services. The complex will include a health screening center and outpatient clinic from Asan Medical Center, covering over 1,300 pyeong. Residents will have access to health data analysis and personalized health consultations through services linked to Asan Medical Center and Nowon Eulji University Hospital.

Non-contact sensors and a smart home system will connect to a 24-hour operations center to detect unusual signs such as falls. If AI detects no response from a resident after a certain period or if a distress signal is received, staff will enter the unit to respond to emergencies, provided prior consent has been obtained. However, on-site personnel will include nurses, nutritionists, psychologists, and fitness trainers, with actual medical care coordinated through hospitals.

The reporter experiences the healthcare services at Parkrosh Seoul One. [Photo by Lee Eun-byeol]

Community facilities also stand out from typical apartments. Amenities will include a swimming pool, fitness center, sauna, golf practice range, yoga room, rooftop terrace, and cafeteria. The cafeteria will offer meals prepared by a five-star hotel chef, available for up to 30 meals per month, with additional costs for extra meals.

Parkrosh Seoul One will consist of two buildings with 768 units, ranging from 70 to 80㎡, spanning three basement levels to 49 stories. The deposit varies by unit type but is around 1 billion won, with monthly fees estimated at 3 million to 4 million won for two residents, covering meals and living services.

An IPARK Hyundai Industrial Development representative stated, "Seoul One aims to create a city where healthcare, shopping, culture, and leisure can all be addressed within a 1-kilometer radius. We are focused not just on providing housing but on developing and operating a city."

Applications for Parkrosh Seoul One will be accepted from June 29 to 30. Anyone aged 19 and older can apply without a subscription account or deposit. Last month, a sale of an 84㎡ unit in the Seoul One IPARK project traded for 181.16 million won, about 40 million won above the initial selling price.

Construction is currently underway at Seoul One, with completion targeted for July 2029. [Photo by Lee Eun-byeol]

* This article has been translated by AI.