LG CNS is set to share digital technology and its brand with the public through an exhibition that transforms often-invisible technology into artistic content, allowing visitors to naturally understand LG CNS's identity.
On June 29, LG CNS announced that it will host an interactive exhibition titled "When Technology Meets People: Connection Leads to the Heart" at the Dongdaemun Design Plaza (DDP) showroom in collaboration with the Seoul Business Agency (SBA) from July 1 to 20.
The exhibition will feature four programs: performances, media content, talks, and hands-on experiences. It aims to enhance understanding of digital technology that improves daily convenience and explore the changes brought about by key future technologies such as artificial intelligence (AI) and robotics.
All exhibits are based on LG CNS's 'Brand Experience (BX) Project,' which won four awards at the iF Design Award, one of the world's top three design awards, in April 2026. This platform integrates the brand's philosophy and corporate identity through design, featuring elements like the 'BX web' and a 'typography system' that allows for the creation of custom fonts and characters in various colors and materials.
The performance program will intuitively showcase future technologies using robots and holograms. A runway performance featuring the autonomous guided vehicle (AGV) carrying LG CNS's BX character, 'CieNuS,' will demonstrate how robotic technology can enhance customer experiences in fashion and exhibition content.
The media content will illustrate how technology connects with citizens' daily lives, using the exhibition's core motif, the 'Connecting Sphere,' which appears differently based on the viewer's perspective, resembling dots, spheres, or hearts. The company will also showcase its digital technologies used across various sectors, including transportation, finance, logistics, and commerce, through media devices throughout the exhibition space.
A talk program will feature creators and researchers from the fields of culture, arts, science, and humanities. Cultural figures will discuss the impact of technological advancements on creativity, perception, and happiness, while experts in AI, neuroscience, and psychology will debate societal changes and human roles in the age of AI.
Additionally, LG CNS will offer a hands-on program where visitors can create their own keychains, mugs, and other items using CieNuS and LG CNS's typography.
The company expects that the content creation experiences, such as making merchandise, will attract the interest of the general public. Given its location at DDP, the exhibition is anticipated to broaden communication channels with the MZ generation and other citizens who are sensitive to the latest technology trends.
LG CNS believes that the process of creating personalized items will help promote its business-to-business (B2B) brand.
Yoo Ji-yeon, head of the Brand Experience Strategy Team at LG CNS, stated, "This exhibition is an attempt to present technology as an experience that can be seen and felt in everyday life, rather than a distant and difficult concept. We hope this exhibition will provide an opportunity to reflect on the direction technology should take for the benefit of people's lives and society."
* This article has been translated by AI.
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