The BTS urban festival, 'BTS The City Arirang-London,' will take place across London starting July 4.
On July 1, HYBE unveiled anticipated visuals for key locations, including the London Eye and the Thames River, which will be adorned in red, the symbolic color of BTS's fifth studio album, 'Arirang.'
The iconic London Eye, located in the city center, will illuminate with red lights during peak evening hours throughout the festival. The entire structure will showcase BTS's music and imagery from their new album.
A large floating boat, approximately 32 meters long, featuring the 'Arirang' logo will navigate the Thames. The illuminated logo will be designed to harmonize with London's nighttime skyline, including landmarks like Big Ben.
BTS content will also be displayed at Outernet, a media hub in Europe. The main space, Now Building, will feature a 360-degree screen and a 16K LED display spanning four floors, showcasing music videos from the new album.
The Korean Cultural Center in London will host an exhibition titled 'Iconic Looks,' featuring outfits worn by BTS members during their 2019 Wembley Stadium concert. Additionally, a 'Connect Lounge' will offer experiences like trying on traditional Korean hanbok.
An '8 Stamp Rally' will connect concert venues, the London Eye, Outernet, and food and beverage festivals, allowing participants to explore various related content throughout London.
Meanwhile, BTS's fifth studio album, 'Arirang,' debuted at number 10 on the Billboard 200 chart for the week of July 4, marking 12 weeks in the top 10.
The title track, 'SWIM,' reached number 63 on the Hot 100 chart, maintaining its position for 14 consecutive weeks.
* This article has been translated by AI.
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