Skin1004, a skincare brand under Craver Corporation, has opened its first global flagship store in New York City, marking a significant step in its strategy to penetrate the North American market.
The store, located on Broadway, serves as the brand's first global offline hub, designed to convey its philosophy and product experiences directly to consumers. It will act as a base for expanding into the global market, particularly in the U.S.
The store's design is inspired by Madagascar, the brand's origin, incorporating organic curves and restrained materials to reflect the natural formations of the region's canyons. The layout aims to provide a sense of nature's comfort amidst the bustling New York City environment.
The product display area is designed like an exhibition space, allowing visitors to engage with the brand's story and products simultaneously.
To celebrate the flagship store's opening, Skin1004 hosted a week-long customer engagement event. This included a limited-edition starter kit exclusive to the New York flagship, discounts for purchasing customers, skin type tests, one-on-one skin consultations, and sampling programs to encourage visitor participation.
During the event, the store attracted over 7,000 visitors. The design inspired by Madagascar's canyons and the product experience programs received positive feedback, resulting in a Google Maps rating of 4.9 stars from local consumers.
The U.S. has recently emerged as a key battleground for K-beauty brands. CJ Olive Young is expanding its online business in the U.S., while major K-beauty brands such as Amorepacific, LG Household & Health Care, A.P.R., Dalba Global, and Chosun Beauty are strengthening their local distribution networks and offline channels to enhance their presence in the North American market.
Kwak In-seung, Chief Business Officer of Craver and head of the Skin1004 brand, stated, "We will continue to expand consumer touchpoints in major global markets, including the U.S., and strengthen our brand influence in the K-beauty market through differentiated brand experiences that encompass both online and offline channels."
* This article has been translated by AI.
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