Samsung Electronics is set to unveil a new lineup of products that will shake up the smartphone and wearable markets in the second half of the year. The event will showcase the advanced technology infrastructure of Samsung's subsidiaries, focusing on next-generation form factors.
According to industry sources, Samsung will hold its 'Galaxy Unpacked 2026' event on July 22 in London, where it will introduce the 8th generation of foldable phones for the first time. The Galaxy Z Fold and Flip 8 series, which break hardware performance limits, will be highlighted alongside the Galaxy Glass, an AI-powered eyewear developed in collaboration with Google.
A significant change in this foldable series is the expansion of the product lineup. In addition to the standard models, the Galaxy Z Fold 8 and Galaxy Z Flip 8, Samsung will introduce the Galaxy Z Fold 8 Ultra, the first of its kind. Unlike the standard model, which features a 4:3 aspect ratio, the Ultra model boasts an 8-inch large screen with a 200-megapixel camera, targeting the ultra-premium market.
The new devices will be powered by the latest mobile application processor, the Exynos 2600, enhancing hardware performance. The chipset, designed by the semiconductor division's system LSI and manufactured using cutting-edge 2-nanometer GAA (Gate-All-Around) technology, maximizes AI processing and gaming performance. If successful, this new release is expected to boost the factory utilization rates and chip shipments in the previously stagnant non-memory semiconductor sector.
The Galaxy Glass, which will lead the next generation of AI devices, will also be unveiled. Designed in the form of regular glasses, it seamlessly integrates Android extended reality (XR) features. It supports voice conversations with an AI assistant, real-time translation, and camera-based information searches without the need for a smartphone. Samsung aims to expand its 'Galaxy AI ecosystem' through collaboration with Google, encompassing both mobile and wearable technologies.
The advanced technology of Samsung's component subsidiaries will also be prominently featured. Samsung Display will supply next-generation OLED panels for all models in the 8th generation Galaxy Z series. Notably, the new products will incorporate 'Flex Titanium' technology, which uses titanium alloy materials to significantly reduce screen creasing while enhancing durability and power efficiency.
Samsung Electro-Mechanics will supply key components for the Exynos 2600, including high-performance silicon capacitors, ultra-compact and high-capacity multilayer ceramic capacitors (MLCC), semiconductor package substrates, and high-resolution camera modules.
Amid rising pressure on component prices, Samsung's strategy is to maximize synergies among its subsidiaries to defend the profitability of its finished products. By increasing the share of in-house chips and reducing external dependencies, the company aims to secure cost competitiveness while expanding component supply to drive overall performance in the second half of the year.
An industry insider stated, "In a highly competitive foldable market this second half, this flagship release reflects Samsung's strategic intent to overcome cost pressures with superior technology. It will serve as a pivotal moment for the previously stagnant demand in the foldable phone market."
* This article has been translated by AI.
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