Lotte Duty Free announced on July 21 that it has opened a Food Zone at its Busan store, featuring popular domestic and international food products to strengthen its food category.
On July 20, Lotte Duty Free established a food-focused area centered around the BTS collaboration brand ARIH, offering popular Japanese desserts, duty-free exclusive products, and global dessert brands.
The company aims to meet the growing demand for duty-free food among foreign tourists visiting South Korea and to attract customers looking for both souvenirs and food shopping.
The Food Zone showcases popular Japanese items such as Tokyo Banana cake, Hokkaido milk cake, Pudding Club tart cookies, and Yubari melon cake. Additionally, a special edition of K-Ramen, developed in collaboration with Nongshim and Samyang, is also available exclusively at Lotte Duty Free.
The exclusive product lineup has been expanded, introducing 7-Eleven exclusive items for the first time in the duty-free channel, along with the 'Tokushima Ramen' jointly launched by Harim, 7-Eleven, and Eastar Jet.
A Lotte Duty Free official stated, "The Busan store's Food Zone was designed to reflect the increasing demand for duty-free food among foreign tourists and current food trends. We will continue to enhance food content tailored to the diverse tastes of our global customers."
Meanwhile, Lotte Duty Free held a 100-day celebration event for its Incheon International Airport store on July 16. The company returned to Incheon Airport in April after nearly three years, starting operations in the DF1 area, with a business period of up to 10 years from the opening date.
* This article has been translated by AI.
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